Brand DevelopmentTilray is poised to enhance the sales and margins of its U.S. craft beer brands through stronger marketing and more efficient production processes.
Operational EfficiencySignificant improvements in gross margins for Tilray are expected due to the strategic move to internalize production.
Product And Marketing InitiativesNew marketing initiatives and product launches, such as variety packs and brand extensions, along with a notable sponsorship, are set to revitalize Tilray's Shock Top brand.